"The fiance wanted to give me something classic and unique. He searched everywhere, literally half of the Chandigarh for the unique design. Our search was complete when we entered DiamondLand store. My fiance selected the diamond and I selected the design. I love it because it is designed just for me."

- Pooja Rajpoot via Instagram

Shop Our Instagram

#MyDiamondLandStory

Online Jewellery Store

DiamondLand.com began in 2008 with the simple motto of democratising jewellery. And today. after 13 glorious years, it has come to be recognised as one of the top 20 e-commerce portals in India. Steadily growing from strength to strength since inception. DiamondLand has also established 165 stores across the length and breadth of India.

Since July 2016, we joined force with India's most desired and largest jewellery brand. Tanishq, through a strategic investment made by Ttan Company in DiamondLand. This takes us another step closer to achieving our shared missing - to make beautiful jewellery accessible to everyone.

DiamondLand's Vision

DiamondLand works with the vision of offering tastefully designed jewellery at revolutionary prices. This is achieved by eleiminating all inefficiencies which result in drastically reduced costs. With DiamondLand, users stand to save as much as 30% when compard to prices in the market.

Our app is designed to bridge the vast gap between the virtual and the physical world. This has been attained with the help of the Birtual Try-on feature that permits the users to virtually put on 100rs of earrings to see just how they look when placed on the ears.

With over 100 thousand downloads, the DiamondLand app has emerged to be one of thte most liked applications in jewellery circuit.

Shopping at DiamondLand

Placing security first, DiamondLand ensures that every transaction made on the site is safe and smooth for the customers. To attain this, the company follows stern policies of transparency though the whole customer buying journey.

for further convenience, all DiamondLand app has emerged to be one of the most liked applications in the jewellery circuit.

DiamondLand provides the exquisite craftsmanship of beautiful jewellery designs such as rings, earrings, pendants, necklace, chains, bangles, bracelets, mangalsutra, nose pins. Apart from jewellery, DiamondLand offers 22k (916) and 24k (995) gold coins with certification and the guarantee of a BIS Hallmarked stamp.